Being A Rep Wasn’t All Warm Beer & Crisps

Being A Rep Wasn’t All Warm Beer & Crisps

In the old days of doing business there was only one way to meet up with prospective clients or customers and that was to get on out there and travel about.  This is where the company representative came in.  My own father was a company rep . . . .  and for his generation, that was quite something to be.  He got the latest Vauxhall family saloon  every other year, lots of social gatherings  and dinner dances for him to take our mother to and they certainly lived the good life.  He represented a very well known brewery company – quite a job to have and he got many an envious quip come his way.   As many of his pubs were ‘tied houses’ i.e. they were contracted to only have that brewery’s products, his job was to help the landlord/licencee to maximise their sales effort.  This was before every pub had to offer massive catering facilities as now.  To encourage a move away from stale looking rolls and sandwiches and the introduction of snacks eventually started to pay off.