Oh how useful these little magazines are that drop through my letter box regularly. We already have a small A5 booklet that has averts by some prominent wordsmith for and on behalf of their clients. The ads promote the business but there is always a nice little tale of what happened recently when this happened, or that. It stops it from being just another large advertising book. These smaller companies invest every month in some kind of local trades sector magazine or community newspaper – it brings in more local customers which is good for all. Another idea they all go in for is a trusted trader website for this community – anyone can look up a member of this traders’ membership and invite tenders or job quotes etc. The enquirer is recommended to quote the magazine title, and some employers do giv a small discount to encourage more business.