Whether you are a big company with outposts throughout the land, or a family busines based soley in one town or city, there are good reasons for keeping some of the connections local and dedicated to the business interests you serve within a smaller geographical area. When there is a lot of competition in your field of operation and supply, it can serve as a reminder to all that you are and have been in that area, serving dutifully for as long as some of them care to remember. Having a name that is long established can be a very rewarding asset. In this area for instance, we have a little booklet, entirely funded by advertising, promoting only companies who happily retain their local feel. Family firms, nurseries, garages – all manner of trades and interests. The colourful booklet is a joy to look at and I am nevery left feeling that I don’t know who to call!