For many businesses, a website is like a gateway to their brand for their customers. It gives them a chance to explore the brand, what you have to offer and what your products and/or services entail. Many people feel happier when they can easily research a company through their website, rather than having to phone up or visit.
Business websites offer a great opportunity to gather information about your target audience. Using analytics software installed into the backend of the site, you can easily see how many people have been looking at your site, which pages they have viewed and where in the world they are from! This information is really handy, because it helps you to tailor your website to suit the people you want to visit.
Websites also give the business owner a chance to offer great incentives to potential customers. Exclusive online discount codes, special offers and ‘members only’ style offers through subscriptions are great ways to get more people to convert to customers.