Having a well planned, developed and supported website ensures an organisation can expand and offer more products and services with excitingpromotions to entice new clients. Selected and dedicated discount codes for online only purchases, particularly using a ‘clients only’ platform via memberhip is always a good boost for the new enquirer to become an established customer. Everybody likes to feel special and to have the chance to get hold a product at a preferential ‘club’ rate or to have other super deals offered, knowing they are only to be available for the online purchaser, will get that client to stop and look at what else they can gain from joining your ‘fan’ base. Customer loyalty is easy to gain the first time around but retaining it is more critical. Keeping a well supported online prescence with a good, vivid and easy to navigate website will keep that interest from new and old customers.